There are few surprises in this article, but we here at Invizua HQ always like to see stats in favour of #dataviz tools and working practices.

We especially like what Philip Russom, director of data management research at TDWI, had to say, “My own research shows that advanced data visualization is the No. 1 area where users expect to buy more tools, and use more, as a best practice with big-data analytics”.

This passage regarding the visualisation of large data sets was particularly refreshing:

“Organizations looking to visualize big data can overcome such limitations by aggregating data or eliminating unnecessary data points based on the specific requirements of the intended user audience, McDaniel said”.

This is great advice for media and marketing services orgs, many of which are still convinced that they need to stuff hundreds of millions or billions of [e.g. DoubleClick data transfer] data points into an in-memory app for #dataviz. Aggregation is absolutely the order of the day.

Read the entire TechTarget article here: “Analysts: Data visualization tools key to ‘big data’ analytics success” http://bit.ly/sMASc9

Enjoy,
James & Co.

In the event you didn’t receive a copy of our recent mailing in which we announced Visokio’s new video tutorials for Omniscope 2.6 (and a few for 2.7), you can see it here: http://conta.cc/vvu6aQ

A few of the tutorials that we especially like are:
– DataManager Basics
– Facebook
– Mixing unrelated data sets
– R Statistics
– Pivot, Depivot and Transpose

Enjoy,
James & Co