See it here:
Ad Companies Face a Widening Talent Gap – http://nyti.ms/soZ4XS
A couple of key passages:
– “The digital talent gap is driven in part by the enormous amount of user data that ad tech companies are collecting for agencies and marketers — data that is instrumental in directing ads to consumers and analyzing trends”
– “Agencies have not traditionally hired for skills like “number crunching, data visualization, quantitative analysis,” Mr. Neumann said. “They’ve never needed those in the past.” Instead, media buyers and even those on the creative side of agencies need to prepare for a new digital reality”
We here at Invizua are excited to help the industry prepare for the continued onslaught of data. Great tools and awesome partners are part of the solution. That’s Invizua.
Enjoy!
James & Co
