With Invizua, my objective was to partner with innovative software and technology companies to advance the development of digital marketing in Europe through the achievement of “new visibility” via their products/our services.

It’s in the name. Invizua is a mashup of the words "In" and "Visual". The core idea that I had built upon for four years was that we could bring Into View new, powerful business insights.

Together with my very good friend and business partner, Indranil Datta, we did just that. And we were lucky to do that with:

• AdXpose: With Seattle-based AdXpose, we helped to create powerful new visibility and data-driven business results for advertisers via their solution for display campaign measurement and verification. AdXpose was acquired by comScore in August 2011 and resurfaced as comScore’s validated Campaign Essentials product. The Invizua/AdXpose relationship happily drew to a close on 31 December 2011.
• BrightTag: With Chicago-based BrightTag, we were creating powerful new visibility and numerous data-driven business opportunities for advertisers and publishers by unlocking 1st party data assets [from anywhere, but starting with "tag management"] for activation via digital marketing and media initiatives.

Note: Following BrightTag’s acquisition of SiteTagger in August 2012, James Sandoval became SVP & Managing Director EMEA and Indranil Datta became Solutions Director EMEA for BrightTag.

• TruEffect: With Colorado-based TruEffect, we helped to create powerful new visibility and data-driven business results via the application of their 1st party ad serving platform. Invizua’s two-year engagement with TruEffect wrapped up in the summer of 2010.
• Visokio: With London-based Visokio we helped to create powerful new visibility and data-driven business results via the application of Omniscope, which is exceptional software for visual data integration, data visualisation, automated publishing and more.

A parting Q&A for our industry friends and customers of Visokio’s Omniscope

We’re sad to see you go, why now?

Very simply, Indranil and I chose to pursue a fascinating business opportunity. While we won’t be in the data management software game any longer, we will remain active in the digital marketing technology ecosystem.

We very much enjoyed developing commercial relationships for Visokio, taking their software broadly and deeply into a new business category (primarily digital marketing services), but, like with all good things, they must come to an end.

Who will service and support us moving forward?

All service and support will is now provided by the team at Visokio.

How, if at all, does this change affect any contractual obligations?

We have fulfilled on all of our commercial and business requirements to all Invizua clients and to Visokio. All consulting engagements have run their course and we will not be taking on any new engagements.

Regarding invoicing, all Invizua clients are now invoiced by Visokio directly (for new orders, renewals and any consulting/training services).

What is the renewal process?

Your Omniscope software will let you know when the licence is scheduled to expire. Alternatively, you should reach out to your Visokio contact directly regarding renewals (see below).

What can we expect from Visokio in terms of service and support?

The Visokio team lives and breathes Omniscope and they have several years of experience servicing a number of marketing services organisations indirectly through Invizua, but directly as well. That is to say that service from Visokio will be in line with, if not better, than what you’ve experienced working with us.

To be clear, the service and support process will remain the same. The Visokio Forums (http://forums.visokio.com) will continue to be your first port of call for any/all product-related questions.

Which contacts will we have at Visokio for support, renewals, etc?

Your lead Visokio contact is:

Tom Bate
Commercial Director

+44 2073514887
+44 7802254482

Your contact for renewals is:

Paola Tomei
Communications Manager

+44 20 7351 4646

Thank you.

We thank you from the bottom of our hearts. We have genuinely enjoyed developing the Invizua business, achieving a number of goals that we set out for ourselves and working with you. We’ve learned a great deal and look forward to seeing you again soon.

We haven’t gone far ;-)

All the best from the team at Invizua!

James Sandoval
Founder & Former CEO - Invizua Limited - www.invizua.com Co-Founder & Advisor - Pikslme Limited - www.pikslme.com

Phone: +44 7740 284 164
Email:
LinkedIn: www.linkedin.com/in/jamessandoval
Twitter: @checkyourfuel

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